CB2 is the house of style.
2021 was characterized by a renewed interest in curating a personal aesthetic, a hunger for design inspiration, and a desire to invest in good quality “forever” pieces that elevate the experience of being at home.
“House of Style” was an answer to those customer needs—a campaign across multiple platforms that introduced customers to a series of different interior design styles and personas, the goal of which was to help them discover their own personal style along the way.
Campaign creative work included: photoshoot concepting/styling, persona writeups, and digital assets for email, Instagram & CB2.com
AD: Kiernan Miller
Characterized by the delicate, artistic calling cards of French design, married with the more utilitarian, sculptural influences of the Industrial era. Think high contrast—Parisian wall moldings meet graphic art piece, velvet upholstery set atop solid iron frames, shiny metals juxtaposed with delicate detailing. It’s all about the bold mix of form and function.
Minimalist designs, iconic silhouettes, geometric influence—it's midcentury at first glance, but elevated in the details. Graphic blacks and whites instead of the expected earth tones, plus leveled up materials and finishes like highly polished nickel.
Grounded in European refinement and traditional motifs like turned legs, elegant tufting, etched glass and wood paneling. Modernized by earthy materials like marble and alabaster, luxe details like highly polished nickel, and neutral color stories with rich pops of jewel tones.
