CB2 is the House of Style.
2021 was characterized by a renewed interest in curating a personal aesthetic. “House of Style” was an answer to that customer need—a cross-channel campaign that introduced customers to a series of “looks” dreamt up by us and rooted in our product assortment. Uniquely named, shot and pushed out through lifestlye content that invited customers to step into each world.
AD: Kiernan Miller
Characterized by the delicate, artistic calling cards of French design, married with the more utilitarian, sculptural influences of the Industrial era. Think high contrast—Parisian wall moldings meet graphic art piece, velvet upholstery set atop solid iron frames, shiny metals juxtaposed with delicate detailing. It’s all about the bold mix of form and function.
Minimalist designs, iconic silhouettes, geometric influence—it's midcentury at first glance, but elevated in the details. Graphic blacks and whites instead of the expected earth tones, plus leveled up materials and finishes like highly polished nickel.
Grounded in European refinement and traditional motifs like turned legs, elegant tufting, etched glass and wood paneling. Modernized by earthy materials like marble and alabaster, luxe details like highly polished nickel, and neutral color stories with rich pops of jewel tones.
