Visa came to our agency with one objective—motivate bank employees to sell more Visa cards.
And so, "Winning" was born. Lonely and looking for love, Winning became the voice of a promotional campaign. Through posters, emails, microsites and more, Winning lovingly encouraged employees to sell more cards for the chance to match with “the One” (a $15,000 grand prize).
Art Director: Allison Siegel
BREAKROOM POSTERS:
Hand-drawn type and bold colors helped campaign posters pop against the traditionally stark bank decor.
MICROSITE:
Written in the style of a dating site, the campaign microsite served as the entry mechanism.
ADDITIONAL ELEMENTS:
Quirky designs and fun headlines carried the theme of the campaign across a variety of additional elements including announcement emails, prize emails and sell sheets. Promotional packages delivered to each bank branch were also sealed with “stamps” to resemble love letters.
